Tactics without a strategy are noise. We prepare every project thoughtfully using proven methodologies:
- Reputation audit to identify perceptions, issues and themes
- Identification of challenges and opportunities
- Stakeholder mapping and engagement strategy according to interests and needs
- Defining communication objectives
- Channel planning to reach target audiences
- Developing content: messages and narrative
- Develop a framework for monitoring and evaluation of strategy
- Crisis communication guidelines
- Media management
- Event management