There is invariably discrepancy between the ways in which an entity is perceived, especially by hostile  parties, how it wishes to be perceived and the ways it is actually perceived by opinion makers often within its own constituency who forcefully articulate their own perceptions of the entity.

Our extensive experience monitoring and analysing perceptions and organisations’ own experience of the impact of misperceptions are the main drivers for our perception analysis service.

One of the main imperatives to own the narrative is that perception becomes reality and a hard belief. It is possible to counter or neutralise hard held beliefs, its nonetheless a longer and more arduous journey that is also more costly.

Our perception monitoring service acts as a barometer that informs when to trigger communication activities to redress misperceptions.